Sanjay Rao

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Take a closer look. In a rare securities class action verdict, Charles River Associates performed
economic research and provided expert support to CRA Senior Consultant Bradford Cornell that
proved instrumental in obtaining a favorable outcome.

Sanjay Rao Publications

Re-energizing a product portfolio: case study of a pharmaceutical merger

An innovative approach to developing and managing biopharmaceutical pricing strategy

Improving Salesforce Decisions with Smart Customer Valuation

Evolutionary Drugs

Rising to the Challenge

Pharmaceutical Product Portfolios – Insights for Maximizing Profitability

Pharmaceutical Martketing in a New Age

A Marketing Decision Support System for Pricing New Pharmaceutical Products

Marketing Decision Support Systems for Strategy Building