Practice areas
Education Ph.D. Marketing, The Wharton School, University of Pennsylvania
B.Tech. Aeronautical Engineering, The Indian Institute of Technology Experience Sanjay K. Rao, PhD, is a vice president in CRA’s Life Sciences practice. In the recent past, Dr. Rao has led projects impacting product and portfolio development strategy, clinical trial investments, pharmaceutical brand development, new product commercialization, clinical and geographic market development, sales force design and optimization, new product and portfolio pricing, access and evolution strategies.
Prior to joining CRA, Dr. Rao was a director at Amgen, Inc. (2001-2006) where he led the Business Analysis and Information function for blockbuster products Neupogen, Neulasta and Aranesp. While at Amgen, Sanjay was also a member of Product Strategy Teams overseeing pipeline projects in Oncology and Metabolic Diseases.
Prior to Amgen, Dr. Rao was a management consultant with ZS, where he successfully solved strategic marketing, research and corporate strategy challenges facing each of the top ten bio-pharmaceutical firms in the US and the EU.
Upon graduating with a PhD in Marketing (Minor – Statistics and Econometrics) from the Wharton School, Dr. Rao successfully led teams of consultants, managers, and research professionals in developing innovative solutions to significant strategic marketing, market research, forecasting, and new product and portfolio planning challenges at some of the finest American corporations such as Microsoft, American Express, AT&T, Pizza Hut, Coca Cola, and US Sprint.
Dr. Rao has taught marketing strategy, market research and communications at the Wharton School, and led executive seminars for professionals in the biopharmaceutical industry. His publications have appeared in journals such as The Journal of New Product Innovation Management, Marketing Research, Marketing Health Services, Product Management Today, The Journal of Pharmaceutical Development & Regulation, SCRIP – Issues in Pharmaceutical Perspectives, The Pharmaceutical World Directory, Pharmaceutical Executive, Journal of Medical Marketing, Pharmaceutical Executive Europe and proceedings of the PMRG and PMSA.
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