EC clears Kraft's acquisition of Danone Biscuits in Phase I
On 9 November 2007, the European Commission approved the acquisition of Danone Biscuits - Danone's worldwide biscuits, snacks and cereals business - by the US-based company Kraft Foods Inc., subject to commitments. The Commission found that the transaction would affect only a limited number of Member States where both parties sold biscuits or chocolate confectionery. The initial concerns identified by the Commission in these markets were addressed by some limited divestments of brands and a manufacturing facility.
A team from CRA International's London office, including Matthias Pflanz, Jenny Haydock, Ian Small and Ragvir Sabharwal assisted Kraft Foods throughout the European Commission proceedings.
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