Insignia Systems v. News America Marketing
Antitrust & Competition | Damages & Valuation
News America Marketing (NAM), a subsidiary of News Corporation, agreed to make a substantial cash payment to Insignia Systems, Inc. to settle allegations that NAM’s conduct had violated Federal antitrust laws and the Lanham Act. NAM was alleged to have used exclusive contracts with grocery and drug store retailers and various acts of disparagement to limit Insignia’s ability to compete with NAM in selling in-store advertising to consumer goods manufacturers. The case had gone to trial in early February in Minneapolis in the US District Court for the District of Minnesota. Shortly after opening statements in the trial, NAM agreed to pay $125 million to Insignia to settle the matter. A CRA team provided economic analysis and testimony on behalf of Insignia with regard to liability and damages.