Lanham Act case alleging false advertising

Lanham Act case alleging false advertising

Damages & Valuation | Intellectual Property

A leading consumer products company, the plaintiff in a Lanham Act case alleging false advertising, engaged CRA to provide expert testimony and analysis regarding damages. CRA’s efforts included discovery assistance, deposition planning, damages analysis, and preparing an expert report and expert testimony. The expert work included statistical analyses of market share trends to establish the plaintiff’s lost profits and the profits of the defendants associated with the false advertising.