Lanham Act trademark infringement matter
CRA was engaged by a leading big-box retailer, a defendant in a Lanham Act trademark infringement matter regarding the use of an advertising tagline. CRA’s work involved responding to the plaintiff’s damages expert’s opinions on the issues of unjust enrichment and reasonable royalty, which totaled in excess of $17 billion in claims. In addition, CRA developed alternative forms of monetary relief based on the value of the tagline to each of the parties. CRA’s analyses were critical to establishing the economic positions of the parties in the suit and resulted in a settlement that was highly favorable for the defendant.