Marketing strategy: wheel producer

Marketing strategy: wheel producer

Management Consulting

A major producer of wheels retained CRA to help improve its marketing strategy. Historically, our client had relied on its partner to implement all of their marketing and sales. However, the relationship was changing, and our client needed to evolve into an independent player. CRA assessed the routes-to-markets, the major distribution channels for the OEM and the aftermarkets, and the competitive barriers to servicing the customers efficiently.