Steel company: performance improvement strategy
For the president of a steel company, CRA developed a business strategy to strengthen market position. The company had a number of options for plant investments but was unclear which of these options was best for its long-term strategy. CRA evaluated the markets for the company's steel mill products and assessed its global competitive position. We recommended the product mix that our client should focus on and the marketing strategies and the investment option that would best fit their strategic requirements. We developed a series of steps that allowed our client to proceed sequentially and minimize risk.