Valuation of appliance company's worldwide trademark portfolio

Valuation of appliance company's worldwide trademark portfolio

Consumer Products
Intellectual Property

CRA was retained by a global manufacturer of household appliances to perform a valuation of the company’s worldwide trademark portfolio. The need for this valuation arose in the context of a sale/license back transaction whereby the portfolio was transferred to a wholly-owned holding company that, in turn, licensed the trademarks back to operating units of the parent. CRA determined the fair market value of the marks for the sale portion of the transaction, as well as arm’s-length royalty rates for all of the subsequent licenses.