Kaitlyn Edsall is a principal in the Life Sciences Practice of CRA. She is an expert in customer insights and data strategy with a specialty in life sciences and healthcare. In her previous roles, Ms. Edsall has specialized in qualitative and quantitative research, particularly patient and HCP segmentation and targeting, competitive brand positioning, strategic messaging, and corporate and brand reputation tracking. She has experience leading varied strategic market research projects to inform marketing and communications campaigns with clients from various global health sectors. Prior to her role at CRA, Ms. Edsall was a manager at C1 Consulting and former head of insights for Health and Wellness accounts at Edelman NY.