Kristen Backor

Kristen Backor

Principal
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Dr. Kristen Backor has been designing, conducting, and executing market research for over 10 years. Dr. Backor’s business consulting engagements focus on customer insights work, including qualitative and quantitative market research with a variety of stakeholders (from consumers to physicians). In her capacity as Head of the Market Research Center of Excellence at Charles River Associates, she provides guidance and oversight for projects concerning customer insights and qualitative and quantitative research assessments.