Life Sciences: Stakeholder Engagement

Stakeholder engagement

A new strategy or way of working needs to be understood, believed in and supported by everybody that it affects, at every level. CRA helps senior teams to build that will and enthusiasm from the beginning. Our proprietary IMPETUS methodology combines leadership coordination, needs analysis, program planning, skills development and tactical support to ensure that stakeholder interaction is integrated effectively into strategy development and implementation.

Comprehensive strategic expertise

Internal change
  • Securing internal buy-in to reorganization
  • Leadership alignment and commitment to driving strategy
  • Assessing organizational culture and mood
  • Challenging and supporting engagement and communication
  • Creating understanding and enthusiasm for change
Commercial strategy implementation
  • Internal and external stakeholder alignment and engagement in support of multiple HTA submissions
  • Delivering cross-functional alignment behind a positioning strategy to outpace a competitor in tender markets
  • Aligning internal stakeholders behind an engagement program to support global market access
  • Stakeholder planning and engagement to support launch and market access strategies
  • Multidisciplinary alignment and coordination
  • Communications and advocacy facilitation
Reputation and stakeholder relationships
  • Aligning affiliate leadership team behind a program of stakeholder engagement to build reputation
  • Addressing awareness, understanding and profile challenges
  • Issues preparedness and management
  • Coordination of internal and external stakeholder interaction

Method

From R&D through to launch and life cycle management, we ensure that strategies are conceived with the best chance of success by ensuring the buy-in of all relevant stakeholders. CRA’s specialist consultants in stakeholder engagement and communications work closely with the strategy team to integrate this critical component into implementation design from the outset.

Our IMPETUS methodology for stakeholder engagement secures buy-in for strategy

Sample engagements

Securing internal buy-in to reorganization
Stakeholder alignment and engagement in support of multiple HTA submissions
Delivering cross-functional alignment behind a positioning strategy
Aligning internal stakeholders behind an engagement program
Aligning affiliate behind stakeholder engagement program

Our life sciences practice is made up of 185 consultants that blend decades of global business experience with an extensive understanding of life sciences.

Meet our senior team >