vGUPPI: Scoring Unilateral Pricing Incentives in Vertical Mergers

vGUPPI: Scoring Unilateral Pricing Incentives in Vertical Mergers

In this paper, Serge Moresi and Steven Salop explain how the upward pricing pressure resulting from unilateral incentives following a vertical merger can be scored with vertical Gross Upward Pricing Pressure Indices (vGUPPIs). To download a copy click below.

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