Aligning affiliate leadership team behind a program of stakeholder engagement to build reputation

Aligning affiliate leadership team behind a program of stakeholder engagement to build reputation

Andrew Butcher
Life Sciences

Situation

 

  • UK Affiliate of global pharma
  • Build robust UK reputation following profile spike
  • Aiming to build reputation and drive differentiation from other big pharma in the UK
  • Secure stakeholder support to drive commercial objectives

Actions

 

  • Assess impact of current approach
  • Engage and align cross-functional UK leadership/external facing team in a strategic approach to stakeholder relations
  • Rigorous stakeholder analysis and prioritisation
  • Build longer term approach around external influencers
  • Align and integrate with Global functions, corporate affairs, and R&D
  • Commit to consistent and relevant messaging and materials

Results

 

  • Practical basis for building an aligned, sustainable reputation
  • Leadership commitment
  • Global support and buy-in