Aligning internal stakeholders behind an engagement program to support global market access

Aligning internal stakeholders behind an engagement program to support global market access

Andrew Butcher
Life Sciences

Situation

 

  • Global vaccines player
  • New vaccine 6 years in development from launch
  • Limited alignment across Functions involved in terms of positioning aims and communications with external stakeholders
  • Potential to negatively impact global market access program

Actions

 

  • Stakeholders identified, prioritized and evaluated regarding their interests
  • Core messaging developed and agreed across cross-functional group comprising:
    • Research
    • Clinical
    • Medical Affairs
    • Health Economics
    • Commercial
    • Key Affiliates
  • Messaging tailored to needs of different stakeholder groups
  • Delivery plan spanning 6 years 

Results

 

  • All internal stakeholder groups aligned around a common position and common messaging, focused on priority audiences
  • Market prepared for launch well in advance
  • Last minute tactical activities minimised
  • Launch delays avoided.