Adverse Selection and Auction Design for Internet Display Advertising

Adverse Selection and Auction Design for Internet Display Advertising

Marissa Beck
Antitrust & Competition

In The American Economic Review, Marissa Beck coauthored a paper entitled “Adverse Selection and Auction Design for Internet Display Advertising.” In the paper, the authors model an online display advertising environment in which “performance” advertisers can measure the value of individual impressions, whereas “brand” advertisers cannot. They introduce “modified second bid” auctions as the unique auctions that overcome adverse selection and incentives for false-name bidding in this environment. To read more, click the link below.

The opinions expressed are the author’s and do not reflect the views of CRA or any of its respective affiliates. 

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