Can Innovative Value-Based Pricing Models Relieve Pricing Pressure in the Medical Device Industry?

Can Innovative Value-Based Pricing Models Relieve Pricing Pressure in the Medical Device Industry?

Kira Gordon and Matt Majewski recently authored an article in MedTech Strategist discussing how hospital consolidation is increasing purchasing leverage through greater pricing transparency and that has substantiated a need for new pricing models in medtech. There are challenges associated with several emerging pricing models; regardless, manufacturers will need to develop innovative approaches to maximize opportunity while minimizing risk.

MedTech Strategist