The here and now opportunity for European meat industry CEOs

The here and now opportunity for European meat industry CEOs

Whilst European meat industry players have been facing immediate challenges in light of Covid-19, they are proving relatively resilient vs. the broader food and beverage industry. Yet, despite short-term resilience and advantage vs. the broader peer-set, the longer-term outlook within core meat categories remains uncertain. Additionally, the range of possible scenarios post-Covid-19 is even broader than what might have been expected before the pandemic.

In light of the unusual combination of short-term resilience and broader and more fundamental longer-term uncertainty, we recommend that meat industry chief executives should consider being pro-active on a number of fronts to take advantage of the created planning window.

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