Unilateral Effects of Horizontal Mergers

Unilateral Effects of Horizontal Mergers

Yianis Sarafidis
Antitrust & Competition

In this chapter, the author explains why gross margins and diversion ratios are crucial for understanding the economic principles that underlie the unilateral effects of horizontal mergers involving differentiated products, and for quantifying these unilateral effects.

This chapter appears in Antitrust Economics for Lawyers. For more information, click here