Prior to launch, a pharma company aimed to communicate information about its soon-to-be launched product and to obtain feedback by KOLs and prescribers
CRA approach
- Developed training content and materials together with a multi-functional client team
- Established a meeting-in-a-box series and a train-the-trainer cascade, for global KOLs to train local KOLs, who in turn train prescribing physicians
- Conducted CDA-secured meetings as local advisory boards
- Supported global and local teams with ad-board preparation
Client impact
- Delivered succinct training materials
- Reached large number of prescribers with reasonable investment, leveraging and simultaneously strengthening our KOL relationships
