Develop CME and establish meeting-in-a-box series

Prior to launch, a pharma company aimed to communicate information about its soon-to-be launched product and to obtain feedback by KOLs and prescribers

CRA approach 

  • Developed training content and materials together with a multi-functional client team
  • Established a meeting-in-a-box series and a train-the-trainer cascade, for global KOLs to train local KOLs, who in turn train prescribing physicians
  • Conducted CDA-secured meetings as local advisory boards
  • Supported global and local teams with ad-board preparation

Client impact

  • Delivered succinct training materials
  • Reached large number of prescribers with reasonable investment, leveraging and simultaneously strengthening our KOL relationships
Countries Involved