Our client wanted to develop an interactive database of KOL profiles which can be used to prioritize KOLs for a specific objective and choosing the right engagement strategy based on the KOL profile.
CRA approach
- Developed framework defining criteria for research and KOL prioritization
- Conduct web crawling with desk research to complement and QC. Further quality check and complement with client customer facing force knowledge
- Readout working session to refine prioritization and present database and research tool
Client impact
- Up to date interactive database with KOLs at global/region/country level
- Aligned assessment of KOL influence informs prioritization of engagement
- Interactive database can be used to find ideal KOLs for planned activities
