Our client sought to develop an interactive database of KOL profiles which could be used to prioritize KOLs for a specific objective and choosing the right engagement strategy based on the KOL profile
CRA approach
- Developed framework defining criteria for research and KOL prioritization
- Conducted web crawling with desk research to complement and QC. Further quality check and complement with client-customer-facing force knowledge
- Readout working session to refine prioritization and present database and research tool
Client impact
- Up-to-date interactive database with KOLs at global-/region-/country-level
- Aligned assessment of KOL influence informed prioritization of engagement
- Interactive database can be used to find ideal KOLs for planned activities
