Identify and profile Key Opinion Leaders

Our client sought to develop an interactive database of KOL profiles which could be used to prioritize KOLs for a specific objective and choosing the right engagement strategy based on the KOL profile

CRA approach

  • Developed framework defining criteria for research and KOL prioritization
  • Conducted web crawling with desk research to complement and QC. Further quality check and complement with client-customer-facing force knowledge
  • Readout working session to refine prioritization and present database and research tool

Client impact

  • Up-to-date interactive database with KOLs at global-/region-/country-level
  • Aligned assessment of KOL influence informed prioritization of engagement
  • Interactive database can be used to find ideal KOLs for planned activities
Countries Involved

United Kingdom

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