Identify and profile Key Opinion Leaders

Our client wanted to develop an interactive database of KOL profiles which can be used to prioritize KOLs for a specific objective and choosing the right engagement strategy based on the KOL profile.

CRA approach

  • Developed framework defining criteria for research and KOL prioritization
  • Conduct web crawling with desk research to complement and QC. Further quality check and complement with client customer facing force knowledge
  • Readout working session to refine prioritization and present database and research tool

Client impact

  • Up to date interactive database with KOLs at global/region/country level
  • Aligned assessment of KOL influence informs prioritization of engagement
  • Interactive database can be used to find ideal KOLs for planned activities