Shubhada Maru is a principal in the Life Sciences Practice. She has more than 15 years of consulting and analytics experience leading a variety of strategic engagements by leveraging customer insights and analytics to help life sciences companies with pipeline and launch planning and commercial effectiveness across all tiers and therapeutic areas.
Prior to joining CRA, Ms. Maru was Principal/Partner with a healthcare data & intelligence consulting firm, where she led business development activities and delivery teams to design commercial analytics solutions to provide actionable intelligence for launch and market planning for both big Pharma and emerging biotech clients.
Previous roles included as a senior consultant, analytics for a Big 4 accounting firm with a focus on enhancing the client’s processes and business model. She has also consulted to technology and pharmaceutical companies on internal and external strategy.