Transformed a stagnant specialty ingredients provider to industry leader status through resource reallocation towards customers and offers with the greatest profit growth potential (versus spreading the investment in innovation and marketing). Paired with clear measures and accountability to drive delivery, the strategy resulted in doubling of market value in just over two years.
The risk of incrementalism and the importance of clear strategy during periods of uncertainty
Chairpersons and CEOs are at risk of becoming incremental in their thinking as a natural defense to today’s uncertain environment. We observe companies that...