Transformed a stagnant specialty ingredients provider to industry leader status through resource reallocation towards customers and offers with the greatest profit growth potential (versus spreading the investment in innovation and marketing). Paired with clear measures and accountability to drive delivery, the strategy resulted in doubling of market value in just over two years.
A total capital approach for developing a sustainability agenda
The gap between what markets value and what society values is closing. Financial markets and investors are increasingly focused on the fact that risks and...