Aluminum mill products: business strategy

A global aluminum company needed help in developing a strategy for a type of aluminum mill product. CRA developed a detailed assessment of the various aerospace, automotive, and other industrial markets, and then calibrated the competitive positioning of other global suppliers. We identified specific market niches that our client needed to enter aggressively and a suite of related products that would broaden our client s product portfolio. We then helped the client develop an investment strategy.

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