Challenge: Ocean Spray Cranberries, Inc. needed improved price transparency, forward price information, and enhanced price risk management capabilities.
Solution: CRA designed and developed the electronic trading platform, CranberryAuction, which includes both a public information Website and a secure bidding Website. CRA utilized its extensive experience to develop a platform based on sound economic and auction theory that best meets the needs of Ocean Spray and its customers. CRA also manages the quarterly trading events. The trading events generate valuable, credible market information that allows Ocean Spray and participants to better manage their business, risks, and investments.