Cranberry products trading platform

Back view of business woman sitting at panoramic skyscraper office desktop front PC computer with financial graphs and statistics on monitor.Analysis of digital market and investment in block chain

Challenge: Ocean Spray Cranberries, Inc. needed improved price transparency, forward price information, and enhanced price risk management capabilities.

Solution: CRA’s team of Auctions consultants designed and developed the electronic trading platform, CranberryAuction, which includes both a public information Website and a secure bidding Website. CRA utilized its extensive experience to develop a platform based on sound economic and auction theory that best meets the needs of Ocean Spray and its customers. CRA also manages the quarterly trading events. The trading events generate valuable, credible market information that allows Ocean Spray and participants to better manage their business, risks, and investments.

Meet our team