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Google ordered to pay damages to French media company M6 due to practices in AdTech

In March 2026 the Paris Commercial Court ruled that Google must pay €22.7 million in damages to the French media company M6.

This judgment follows a French lawsuit filed by M6 after the 2021 decision by the French Competition Authority found that Google abused its dominant position in the “ad tech” sector. The French court found that Google’s practices harmed M6 by reducing its advertising revenues caused by less competitive auctions and supra-competitive take rates.

Mikaël Hervé acted as testifying expert for M6 assisted by a CRA European Team including Victor David and Edoardo Salerno.

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