A major producer of wheels retained CRA to help improve its marketing strategy. Historically, our client had relied on its partner to implement all of their marketing and sales. However, the relationship was changing, and our client needed to evolve into an independent player. CRA assessed the routes-to-markets, the major distribution channels for the OEM and the aftermarkets, and the competitive barriers to servicing the customers efficiently.
Supply chain management in the AI era: A vision statement from the operations management community
CRA’s Maxime Cohen is a contributor to the academic and industry leader team releasing the vision statement “Supply Chain Management in the AI era: A Vision...