A major producer of wheels retained CRA to help improve its marketing strategy. Historically, our client had relied on its partner to implement all of their marketing and sales. However, the relationship was changing, and our client needed to evolve into an independent player. CRA assessed the routes-to-markets, the major distribution channels for the OEM and the aftermarkets, and the competitive barriers to servicing the customers efficiently.
Learning from the leaders: Value creating strategies in the chemical sector
Chemical company performance drivers In recent years, the gap between top- and bottom-tier performers in the chemical sector has remained wide, both in terms...