A major producer of wheels retained CRA to help improve its marketing strategy. Historically, our client had relied on its partner to implement all of their marketing and sales. However, the relationship was changing, and our client needed to evolve into an independent player. CRA assessed the routes-to-markets, the major distribution channels for the OEM and the aftermarkets, and the competitive barriers to servicing the customers efficiently.
Looking under the hood: UK economic outlook and implications
2021 was expected to be a year of recovery and growth – both globally and in the UK. However, as we are now in a race between a more infectious virus strain...