A major producer of wheels retained CRA to help improve its marketing strategy. Historically, our client had relied on its partner to implement all of their marketing and sales. However, the relationship was changing, and our client needed to evolve into an independent player. CRA assessed the routes-to-markets, the major distribution channels for the OEM and the aftermarkets, and the competitive barriers to servicing the customers efficiently.
The Convergence of Financial and Societal Value, and What It Means
In this Marakon Commentary, Charlie Johnson and Christine Delivanis discuss how until very recently, the market and society more generally were less aware of...