Situation
- Major pharma company seeking to understand how to participate in Open Innovation
- Primary goal was to understand the potential benefits, scenarios for success and implementation challenges
Actions
- Working in partnership with the leadership of the global discovery organization, a program of primary and secondary research to establish:
- The current status of open innovation approaches in the pharma industry and in other industries which are further advanced in this concept
- Evaluation of the business case for different approaches to open innovation and their relevance to the goals of the client
Results
- Best case option for Open Innovation appropriate to the client’s specific circumstances, identified and articulated
- First draft blueprint created
- Implementation plan drafted
- Board paper created, setting out the business case and rationale
- An Open Campus open innovation model subsequently created as a pilot on one of the client’s key regional sites