Very light jet manufacturer: market assessment

Situation: A prominent very light jet (VLJ) manufacturer wanted to understand the market potential for their line of VLJs.
CRA contribution: CRA estimated the potential economic impact of the manufacture and use of VLJs. We conducted client personnel and VLJ customer interviews and input/output multiplier analysis. We also investigated travel demand and developed aircraft lifecycle cost model applications.
Result​: Our findings concluded that the widespread adoption of VLJs would have a significant positive effect on local and national economies. The client used this information as part of a public relations outreach promoting the introduction of their product at a major annual industry event.

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