Whilst European meat industry players have been facing immediate challenges in light of Covid-19, they are proving relatively resilient vs. the broader food and beverage industry. Yet, despite short-term resilience and advantage vs. the broader peer-set, the longer-term outlook within core meat categories remains uncertain. Additionally, the range of possible scenarios post-Covid-19 is even broader than what might have been expected before the pandemic.
In light of the unusual combination of short-term resilience and broader and more fundamental longer-term uncertainty, we recommend that meat industry chief executives should consider being pro-active on a number of fronts to take advantage of the created planning window.