CEOs have a unique opportunity to step back during this lock down and think with their executive teams about their sustainability agenda and approach. More than just an opportunity, this will become an imperative, as without a material adjustment, sustainability objectives could likely take a back seat to more pressing needs regarding survival and recovery of core business.
The secret to success will be to manage the tensions that emerge between people, planet, and profits; not by trading off between them, but by finding creative ways to achieve more of all three, more of the time. This can and should be the role of enterprise strategy and it will require some deep thinking, re-tooling, and adjustments to decision making, investment criteria and mindset.
In this article, Neal Kissel and co-author Katarina Wallin Bureau present their top five ideas for helping reshape business approaches in order to simultaneously drive impact on people, planet, and profits.
