Lauren Yarbrough

Lauren has over 14 years of experience advising clients on a broad range of issues including portfolio management, business unit strategy and organizational effectiveness. She has deep expertise helping companies develop more actionable consumer/customer insight, tightly linked to economics, to drive both growth and productivity. She has worked on consumer-centric growth for both B2B and B2C companies across a range of industries with extensive experience in retail, consumer goods, and health care.

Some representative assignments Lauren has completed include:

• Helping a premium Infant Nutrition company to stem share declines to private label through better consumer/physician targeting and tailored go-to-market tactics for priority segments
• Working with the US Suncare and US Footcare divisions of the consumer care business to deliver offer enhancements and execute better in-store through its retail partners to reverse growth stall
• Helping a ‘big-box’ mass retailer to implement a new merchandising framework to increase same-store growth and productivity
• Assisting a regional food and convenience retailer to develop a new market entry strategy for geographic expansion, inclusive of new offer design