What Manufacturers Can Learn from Consumer Companies on Driving 'Smart Growth'
Consumer companies ‘know’ their customers – who they are, what they buy, when and why they switch brands, what motivates them, and how much they are worth – in...
Lauren has over 14 years of experience advising clients on a broad range of issues including portfolio management, business unit strategy and organizational effectiveness. She has deep expertise helping companies develop more actionable consumer/customer insight, tightly linked to economics, to drive both growth and productivity. She has worked on consumer-centric growth for both B2B and B2C companies across a range of industries with extensive experience in retail, consumer goods, and health care.
Some representative assignments Lauren has completed include: