Profitability was lagging behind the market, and our client sought to increase their margin through entry into adjacent markets. Marakon helped them identify 245 categories, narrow the list down to 31, and apply a granular screen of markets, competitive dynamics, cost of entry to prioritize the short list. The company ultimately developed a business case and entry strategy for high priority grain-based food markets, lifting profitability of portfolio
The risk of incrementalism and the importance of clear strategy during periods of uncertainty
Chairpersons and CEOs are at risk of becoming incremental in their thinking as a natural defense to today’s uncertain environment. We observe companies that...