Profitability was lagging behind the market, and our client sought to increase their margin through entry into adjacent markets. Marakon helped them identify 245 categories, narrow the list down to 31, and apply a granular screen of markets, competitive dynamics, cost of entry to prioritize the short list. The company ultimately developed a business case and entry strategy for high priority grain-based food markets, lifting profitability of portfolio
Learning from the leaders: Value creating strategies in the chemical sector
Chemical company performance drivers In recent years, the gap between top- and bottom-tier performers in the chemical sector has remained wide, both in terms...