Consumer Products, Health, & Wellness

CRA and its subsdiary Marakon work with CEOs and their leadership teams to build the foundational fact set needed to align on required changes to strategy, operations, and organization as well as the delivery path and communications to secure board/investor support. At the core of what we do is strategic resource allocation, re-deploying investment to drive profitable growth and release trapped resources. We unlock “trapped” value by understanding the sources and drivers of intrinsic value at a granular level (e.g. intersections of products, customer, channel, geography). The scope of our work includes enterprise strategy, M&A strategy, organic growth and brand positioning and investment.

CRA has long applied leading-edge empirical econometric techniques and economic theory to competitive issues in retail markets in the context of merger analyses and antitrust litigation.  We have been retained by private parties and government agencies to provide analyses and support resulting from retail consolidation, including measuring and evaluating concentration, analyzing entry conditions, and assessing potential merger-related efficiencies. We have also provided expert testimony in litigation and presented to federal and state antitrust enforcement agencies on behalf of many of the organizations in this sector.

Trademarks and brand names are often critically important assets in consumer markets. CRA assists manufacturers, distributors, and retailers in understanding the economic, financial, and strategic aspects of trademarks, brands, and related assets. Companies retain us to provide reliable valuations of brands for transactions such as licensing, co-branding, and acquisitions. In addition, law firms retain CRA for expert testimony and analysis in trademark, false advertising, and unfair competition litigation. With our ability to prepare, communicate, and defend well-supported positions based on comprehensive analysis, CRA provides its clients with the depth and breadth of skills that the trademark and Lanham Act litigation environment demands.