consumer products, health, and wellness

Consumer Products, Health, & Wellness

CRA provides economic, financial, competitive, and strategic analyses for manufacturers, wholesalers, and retailers of consumer products and services. Our economic and investigative expertise and deep factual understanding of consumer markets allow us to apply state-of-the-art analysis to such issues as mergers and antitrust, brand valuation, breach-of contract, and infringement of patents, copyrights, trade secrets, and trademarks.

We also work with clients to devise and implement strategies that enable value growth despite changing and challenging circumstances. We deliver fact-based and experience-driven insight on how to use strategic, operating, organizational, and financing levers in tight, integrated combination, to create value.

Our clients include manufacturers of consumer packaged goods and durables, retailers, investment companies, and pharmaceutical and OTC multinationals.

Our Focus Areas


  • 01
    Gender and race/ethnic diversity benchmarks
    For one of the world’s largest producers of chocolate, CRA prepared gender and race/ethnic diversity benchmarks using US external labor market data available...
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  • 02
    Working with a new CEO on turnaround strategy
    After a 3-year value decline from $70 at peak to the mid-teens, an activist investor with ~20% ownership stake and a new CEO brought in Marakon to help reverse...
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  • 03
    Consumer products and e-commerce
    CRA team members developed and implemented a global investigative analytics platform at a large consumer products and e-commerce company to identify,...
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