Aligning internal stakeholders behind an engagement program to support global market access


  • Global vaccines player
  • New vaccine 6 years in development from launch
  • Limited alignment across Functions involved in terms of positioning aims and communications with external stakeholders
  • Potential to negatively impact global market access program


  • Stakeholders identified, prioritized and evaluated regarding their interests
  • Core messaging developed and agreed across cross-functional group comprising:
    • Research
    • Clinical
    • Medical Affairs
    • Health Economics
    • Commercial
    • Key Affiliates
  • Messaging tailored to needs of different stakeholder groups
  • Delivery plan spanning 6 years


  • All internal stakeholder groups aligned around a common position and common messaging, focused on priority audiences
  • Market prepared for launch well in advance
  • Last minute tactical activities minimised
  • Launch delays avoided.
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