Aluminum mill product strategy development

A global aluminum company needed help developing a strategy for a specific type of aluminum mill product. The team first developed a detailed assessment of the various aerospace, automotive, and other industrial markets and then calibrated the competitive positioning of other global suppliers. The team then identified specific market niches that the client needed to enter aggressively and also a suite of related products that would broaden the client’s product portfolio. CRA helped the client develop an investment strategy on the basis of this effort.