Development of GTx site-readiness playbook for an investigational product

CRA’s client, a multinational healthcare company, aimed to develop a site-readiness playbook to support launch planning for an investigational gene transfer therapy and ensure optimal customer experience.

CRA approach

  • CRA worked with the client to develop a preliminary patient and product journey for an investigational gene transfer therapy
  • Market research with KOLs, pharmacists, and nurse practitioners in target treatment centers to validate patient journey and identify pain points
  • Development of a site-readiness playbook with checklists and guides to facilitate implementation to ensure treatment centers are prepared for product launch and customer experience is optimized

Client impact

  • Identification of treatment journey and anticipated unmet needs
  • Solutions and implementation guidance to improve customer experience
  • Recommendations on country-level activity planning
  • A playbook for consistent and efficient implementation was created
Related capabilities