The client was seeking to transform and refine disease area strategy in response to evolving market dynamics, by setting and meeting meaningful performance benchmarks over the next 4 years.
- Develop a strategic framework to help the client achieve their commercial goals over the next 4 years
- Cull information from diverse resources to provide a comprehensive knowledge base to inform strategic decision
- Develop strategic imperatives and critical success factors through a series of interactive, cross-functional workshops
- CRA delivered a strategic framework that laid out a blueprint for the client to reach benchmarks over the next 4 years
- CRA delivered a list of strategic imperatives with aligned tactics to support them followed by action plan roadmaps to execute in alignment with client resources