Internal and external stakeholder alignment and engagement in support of multiple HTA submissions

// Adjusting the columns
.body.page-node #main {width:400px !important;}
body.page-node #main {width:400px !important;}
.secondary-page .body {width:400px !important;}
body.two-sidebars #sidebar-second, body.node-type-page:not(.node-type-experts) #sidebar-second{width:178px;}

.page-node.no-sidebars #main {margin-left:245px !important;}

  • UK affiliate of global pharma company
  • Inconsistent views on positioning between medical and commercial
  • Need for coordination and engagement of key stakeholders
  • Tactical support required


  • Development of value proposition across cross-functional group to support HTA submissions and external engagement, across:
    • Clinical
    • Medical affairs
    • Commercial
    • Key affiliates
  • Facilitated cross functional steering group to plan and drive program
  • Planned and chaired multi-disciplinary advisory board
  • Managed relations with Patient advocacy groups
  • Co-ordinated plan with external relations teams


  • Internal buy-in and alignment
  • Program delivered in a coordinated fashion
  • Impactful relationships generated with key stakeholders
  • High profile media coverage
  • Favourable outcomes for HTAs
Related capabilities