Growth began to stagnate following a string of innovation failures in a mature market with a tough retail environment. Marakon helped them change brand-led consumer segmentation to needs-based, revitalizing their brand identity and pinpointing headroom for innovation. These changes drove 20% growth in operating profits in 3 years on 3x revenue growth and repositioned the brand to be a growth driver with customers.
Ukraine War and five lasting changes for the energy sector
The war in Ukraine is creating geopolitical, social, and economic disruption in the energy sector and beyond, just as the world is beginning to recover from...