Growth began to stagnate following a string of innovation failures in a mature market with a tough retail environment. Marakon helped them change brand-led consumer segmentation to needs-based, revitalizing their brand identity and pinpointing headroom for innovation. These changes drove 20% growth in operating profits in 3 years on 3x revenue growth and repositioned the brand to be a growth driver with customers.
The big debate: are CEOs paid too much?
Executive compensation has become a focal point for growing stakeholder scrutiny, resurgent principal-agency problems, and general excess. Reviewing the...