Growth began to stagnate following a string of innovation failures in a mature market with a tough retail environment. Marakon helped them change brand-led consumer segmentation to needs-based, revitalizing their brand identity and pinpointing headroom for innovation. These changes drove 20% growth in operating profits in 3 years on 3x revenue growth and repositioned the brand to be a growth driver with customers.
A total capital approach for developing a sustainability agenda
The gap between what markets value and what society values is closing. Financial markets and investors are increasingly focused on the fact that risks and...