Growth began to stagnate following a string of innovation failures in a mature market with a tough retail environment. Marakon helped them change brand-led consumer segmentation to needs-based, revitalizing their brand identity and pinpointing headroom for innovation. These changes drove 20% growth in operating profits in 3 years on 3x revenue growth and repositioned the brand to be a growth driver with customers.
Learning from the leaders: Value creating strategies in the chemical sector
Chemical company performance drivers In recent years, the gap between top- and bottom-tier performers in the chemical sector has remained wide, both in terms...