Social media-driven investigation


A high-profile client involved in significant litigation was the subject of a public #hashtag smear campaign. The client wanted to understand whether the hashtag campaign was being coordinated or amplified by counterparties to the litigation in which he was currently involved. Through the use of social media analytics, combined with on-the-ground interviews and research, the client was able to understand the origins of the hashtag campaign, how it was being coordinated and financed, and whether any of the parties involved had ties to the counterparties in the litigation.

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