Profitability was declining/negative due to aggressive pricing and private label penetration. Marakon helped them simplify their product mix, drive core SKUs, develop a NPD strategy to lead the category, and create a blueprint for a category reset with key retailers. The client shifted their focus in the business from chasing trading volumes to building category value and secured key licensing deals on new products.
A total capital approach for developing a sustainability agenda
The gap between what markets value and what society values is closing. Financial markets and investors are increasingly focused on the fact that risks and...