Profitability was declining/negative due to aggressive pricing and private label penetration. Marakon helped them simplify their product mix, drive core SKUs, develop a NPD strategy to lead the category, and create a blueprint for a category reset with key retailers. The client shifted their focus in the business from chasing trading volumes to building category value and secured key licensing deals on new products.
Decision time for oil and gas?
Over the last quarter, several European integrated oil and gas companies have dialed down their clean energy ambitions and dialed up their core fossil fuel...