Profitability was declining/negative due to aggressive pricing and private label penetration. Marakon helped them simplify their product mix, drive core SKUs, develop a NPD strategy to lead the category, and create a blueprint for a category reset with key retailers. The client shifted their focus in the business from chasing trading volumes to building category value and secured key licensing deals on new products.
Sustainability Case Study: North American Utility
More CEOs are looking to dial up their companies’ sustainability capabilities in response to the sharper societal and investor focus on the externalities...