Profitability was declining/negative due to aggressive pricing and private label penetration. Marakon helped them simplify their product mix, drive core SKUs, develop a NPD strategy to lead the category, and create a blueprint for a category reset with key retailers. The client shifted their focus in the business from chasing trading volumes to building category value and secured key licensing deals on new products.
The big debate: are CEOs paid too much?
Executive compensation has become a focal point for growing stakeholder scrutiny, resurgent principal-agency problems, and general excess. Reviewing the...