Profitability was declining/negative due to aggressive pricing and private label penetration. Marakon helped them simplify their product mix, drive core SKUs, develop a NPD strategy to lead the category, and create a blueprint for a category reset with key retailers. The client shifted their focus in the business from chasing trading volumes to building category value and secured key licensing deals on new products.
Ukraine War and five lasting changes for the energy sector
The war in Ukraine is creating geopolitical, social, and economic disruption in the energy sector and beyond, just as the world is beginning to recover from...