Profitability was declining/negative due to aggressive pricing and private label penetration. Marakon helped them simplify their product mix, drive core SKUs, develop a NPD strategy to lead the category, and create a blueprint for a category reset with key retailers. The client shifted their focus in the business from chasing trading volumes to building category value and secured key licensing deals on new products.
Learning from the leaders: Value creating strategies in the chemical sector
Chemical company performance drivers In recent years, the gap between top- and bottom-tier performers in the chemical sector has remained wide, both in terms...