CRA conducted a survey research study, the results of which supported the claims of trade dress infringement in the heavy haul trailer industry. CRA’s expert was asked to determine whether secondary meaning had been established for its client’s trade dress. CRA designed the survey instrument and sampling approach, collected survey data from a sample from the target population, and conducted statistical analyses to support the opinion that the plaintiff’s trade dress has acquired secondary meaning. This result led to a favorable settlement for the client including the counterparty’s agreement to cease using the infringing trade dress.
CRA consultants named top IP professionals in the 2024 IAM Strategy 300
Daniel McGavock, Robert Goldman, and Dr. Richard Razgaitis were recognized as leading IP strategists by Intellectual Asset Management (IAM) in the latest...