A global polyolefins manufacturer and licensor situation needed to assess the necessary reinforcement of the R&D portfolio and organization of its main research center.
The case was divided into four phases:
- Characterization of the current R&D portfolio, which included a companywide collection of market and associated technology needs
- Compilation of the technology needs into future research programs: The research programs were described with its objectives, staffing, needs, strategic considerations, organizational linkages, and enablers for delivery.
- Extensive risk-reward analysis, which assessed the relative attractiveness of the research program. The programs were characterized by a SWOT analysis.
- Gap analysis, which identified the necessary actions to come to the appropriate research organization and portfolio
Solution: CRA undertook a comprehensive inventory and characterization of the current portfolio in terms of competitive position, maturity, and impact was followed by a strategic inventory of the key and pacing technologies in polyolefins. On this basis, a new portfolio was recommended that involved a significant rejuvenation and strengthening of the long-term research end of the portfolio. Also, organizational changes necessary for delivery of the revised R&D project portfolio were developed. The entire project was conducted in very close cooperation with client staff members and management.