Our client sought to test target product profiles (TPPs) with neurologists to deepen their understanding of customer expectations towards GTx, opportunities for differentiation, and content channel preferences.
CRA approach
- Developed market research materials (DG & Stimuli) in alignment with the client
- Conducted in-depth interviews with DMD treaters
- Analyzed and synthesized data from qualitative interviews into meaningful insights
- Generated forecast assumptions to support commercial planning
Client impact
- Advised on product’s differentiation factors and preferred information channels for a better uptake of the GTx at launch
- Informed about potential barriers to gain market share
- Provided insights to inform client’s forecast based on interviewees’ prescription intentions