Working with a new CEO on turnaround strategy

After a 3-year value decline from $70 at peak to the mid-teens, an activist investor with ~20% ownership stake and a new CEO brought in Marakon to help reverse the trend. Our team drove turnaround strategy, including brand portfolio segmentation and resource re-allocation, to drive sustainable profit growth. Ultimately the stock price increased to the mid $30s within 18 months.