After a 3-year value decline from $70 at peak to the mid-teens, an activist investor with ~20% ownership stake and a new CEO brought in Marakon to help reverse the trend. Our team drove turnaround strategy, including brand portfolio segmentation and resource re-allocation, to drive sustainable profit growth. Ultimately the stock price increased to the mid $30s within 18 months.
The risk of incrementalism and the importance of clear strategy during periods of uncertainty
Chairpersons and CEOs are at risk of becoming incremental in their thinking as a natural defense to today’s uncertain environment. We observe companies that...