A Closer Look At Economic Issues In Food Labeling Cases
What is the value of an “all natural” label to consumers and the company? Does the presence of the label affect consumer purchase decisions? If so, how should...
CRA has assisted clients in the evaluation of health and wellness claims (e.g., “all-natural”) for consumer products, including confectionery, beverage, and nutritional products. Our experts have evaluated plaintiff’s methods in determining the “value” or “price impact” of specific product claims addressing liability and causation in the context of specific industry practices. We also have experience working with various data sources to identify and analyze price impacts and in conducting surveys to evaluate consumer valuation of product claims.