In The American Economic Review, Marissa Beck coauthored a paper entitled “Adverse Selection and Auction Design for Internet Display Advertising.” In the paper, the authors model an online display advertising environment in which “performance” advertisers can measure the value of individual impressions, whereas “brand” advertisers cannot. They introduce “modified second bid” auctions as the unique auctions that overcome adverse selection and incentives for false-name bidding in this environment. To read more, click the link below.
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Insights from the final panel at the CRA Brussels Conference 2025: Shaping the future of digital regulation and competition
The closing panel from 2025 CRA Brussels Conference, “Digital Regulation in Action: The DMA, AI, and the Future of Competition” moderated by Dr Matteo Foschi