In The American Economic Review, Marissa Beck coauthored a paper entitled “Adverse Selection and Auction Design for Internet Display Advertising.” In the paper, the authors model an online display advertising environment in which “performance” advertisers can measure the value of individual impressions, whereas “brand” advertisers cannot. They introduce “modified second bid” auctions as the unique auctions that overcome adverse selection and incentives for false-name bidding in this environment. To read more, click the link below.
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CRA adds Kevin Williams, Yale School of Management Professor, as academic affiliate to Antitrust Practice
“I am pleased to welcome Kevin to CRA,” said Paul Maleh, President and Chief Executive Officer of Charles River Associates. “Kevin is a recognized expert in...