In The American Economic Review, Marissa Beck coauthored a paper entitled “Adverse Selection and Auction Design for Internet Display Advertising.” In the paper, the authors model an online display advertising environment in which “performance” advertisers can measure the value of individual impressions, whereas “brand” advertisers cannot. They introduce “modified second bid” auctions as the unique auctions that overcome adverse selection and incentives for false-name bidding in this environment. To read more, click the link below.
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IP Literature Watch: April 2025
We are pleased to present the latest edition of CRA’s IP Literature Watch. This issue contains pieces on antitrust & IP, licensing, litigation, innovation, law...