In The American Economic Review, Marissa Beck coauthored a paper entitled “Adverse Selection and Auction Design for Internet Display Advertising.” In the paper, the authors model an online display advertising environment in which “performance” advertisers can measure the value of individual impressions, whereas “brand” advertisers cannot. They introduce “modified second bid” auctions as the unique auctions that overcome adverse selection and incentives for false-name bidding in this environment. To read more, click the link below.
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CRA named Top 3 Litigation Dispute Advisory Services Consultant in The National Law Journal
CRA’s Chicago Practice is proud to have been ranked as one of the Top 3 Litigation Dispute Advisory Services Consultancies in The National Law Journal’s “Best...