CRA consultants Ann Baker, Matthew Majewski, and Andrew Parece provide insight on various life sciences innovation topics including breaking barriers and creating value. Their comments appear in the April 2016 Celebrating Innovation special issue of PharmaVOICE. To read more, click the link below.
From spreadsheet to strategy: How leading pharma companies transform annual brand planning into competitive advantage
Insight as your ABP backbone Annual Brand Planning (ABP) should not feel like a reinvention exercise every year, particularly for established brands. Instead,...